CITY GUIDE — MAY 2010
The Indianapolis Monthly City Guide is the definitive resource for what's new, hip, and worth knowing about in the Circle City. Readers turn to it for in-depth coverage of restaurants, shops, attractions, schools, neighborhoods, sports and recreational activites, health care, and much more. It's packed with stories on trends, happenings, and profiles of Indy's latest and greatest—making it a one-stop resource for new Hoosiers, lontime residents, and anyone who wants to know more about Indiana's capital city. Published jointly with the Greater Indianapolis Chamber of Commerece, City Guide is delivered to Indianapolis Monthly subscribers and more than 4,000 Greater of Indianapolis Chamber of Commerce members. The magazine is also displayed on newsstands throughout Central Indiana.


  
   
 
CITY GUIDE STATS
Over 71 percent of subscribers hold professional and managerial positions.

68 percent of readers peruse IM for health information.*

Over 103,000 readers have children in their homes and will be researching educational opportunities.*

Forty-two percent of IM subscribers have attended an event as a result of reading the magazine.
  
INDIANAPOLIS MONTHLY STATS
Indianapolis Monthly has over 220,000 readers per issue.*

Sixty-one percent of Indianapolis Monthly subscriber households earn more than $100,000 a year.

The average value of a subscriber home is $312,100

Fifty-five percent of Indianapolis Monthly subscribers are between the ages of 25 and 54, the age group with the greatest spending power

Source: 2006 MRI Study
2009 Media Audit*
  
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