For the most recent installment of her popular Internet video series, Lil Bub’s Big Show, Bloomington-based celebrity “perma-kitten” Lil Bub pounced on a big-time guest: first lady Michelle Obama.
FLOTUS used the opportunity to plug her childhood-fitness initiative, “Let’s Move,” and Lil Bub, good sport that she is, played along.
The result was, in the parlance of Web gurus, click-bait. Or, if you prefer, click-catnip.
