One of Indy’s newest food trucks, Mac Genie, ambitiously began its mac 'n' cheese service during Super Bowl. On the Friday before the big game, it sold over 600 bowls in seven hours. Macaroni and cheese dishes are prepared to order in skillets. The comfort food truck features traditional, or Naked, mac 'n' cheese as well as items with a creative twist. Buffalo Chicken Mac comes topped with breaded chicken, creamy buffalo sauce, and a wedge of crunchy Parmesan crostini from Irvington’s Roll With It Bakery. These hearty portions of gooey noodles don’t come cheap. The price during Super Bowl was $8 a serving.
Why another food truck? Owner Theresa Johnson saw a void in the market. As a foodie living in Seattle and Rhode Island for six years, she paid close attention to the truck scene and saw mac 'n' cheese trucks take off in towns like Chicago and Washington, D.C. and felt Indianapolis needed to get a little cheesier. Through her boyfriend, Johnson met Adam Welsh, who was working in the kitchen at the Conrad. Together, they created the concept and took it on the road.