Pattern Magazine’s Perfect Formula

Do the math and see how two women merged their talents to premiere a new local fashion glossy.

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Polina Osherov,
41, photographer (at far left)

Nikki Sutton, 34, interior designer and stylist


 

Vogue-esque Ambitions

In 2007, Osherov and Sutton began producing elaborate fashion spreads for fun and posting them on Facebook. This year, they rebranded the Indianapolis Fashion Collective, a networking group, as Pattern. Working with design director Kathy Davis (formerly of Indianapolis Dine), they premiered a local fashion glossy called Pattern Paper as a digital magazine in February.

A Muse

The first issue featured 16-year-old Indy-based model Grace Hartzel, who walked in Vera Wang’s Fall 2012 bridal show in New York.

697 Facebook “Likes”

Monthly Pattern meet-ups add to the number; 100 people paid $30 for a hard copy of the premier issue.


 

Time to Shop

Osherov: I’m not really a shopper. I don’t have time. Sutton: I hate to shop. 

Osherov: Whatever, you shop all the time. Well, now that Nordstrom is gone from downtown, you don’t. If I shop anywhere, it’s probably Circle Centre. Sutton: I run my own business, so I shop at 3 a.m. online. But I’m proud to say that I just bought a pair of sunglasses at Indy Swank, jeans from 8Fifteen, and 20 belts at Value World. I love Value World.


 

44 Backers on Kickstarter

This summer, supporters quickly put Pattern over its $3,000 goal toward printing the second issue.

 





Pattern Paper, available this month at patternindy.com (print edition $10, digital edition free).






 

Photos by Benjamin Blevins; Pattern cover image courtesy Pattern

This article appeared in the October 2012 issue.


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