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The First Real Sign Of Whole Foods Downtown Appears

Finally! Whole Foods has hung a sign on the 360 Market Square apartment complex downtown, where the retailer will open its second Indy location. The deal was announced a couple of years ago and confirmed several times, but we couldn’t help become a little skeptical as the seasons turned without the company building any excitement about its street-level store. There has never been a “coming soon, Whole Foods!” sign in the window, an easy marketing tactic. Whole Foods hasn’t had a presence at any downtown events, like Workforce Week. We have pressed developer Flaherty & Collins: “Are you sure this is real? Are your fingers crossed?” They always reassured us Whole Foods was coming. But we wanted a sign—like, an actual shingle with words on it. And now, seeing the store’s logo at parking garage entrances, we finally believe. Another good omen: According to Downtown Indy, Inc., Whole Foods is working on the hiring process, and the store is expected to open March 25. Start saving your paychecks, urban kale lovers.

Fernandez began writing for Indianapolis Monthly in 1995 while studying journalism at Indiana University. One of her freelance assignments required her to join a women's full-tackle football team for a season. She joined the staff in 2005 to edit IM's ancillary publications, including Indianapolis Monthly Home. In 2011, she became a senior editor responsible for the Circle City section as well as coverage of shopping, homes, and design-related topics. Now an executive editor, she lives downtown.
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