#IndyIsHappy Makes the City Smile

A range of notables and hotspots make their way into a four-minute video that cheerleads the city and its offerings.

As the World Wide Web goes, numbers don’t lie. And the #IndyIsHappy video co-parented by MediaFuel and Ikeconic digital agencies in town now has the stats to prove its success. The jovial, share-baiting clip, set to Pharrell Williams’s smash hit “Happy,” celebrates a number of the city’s venues, brands, and celebrities—and it’s got “legs,” as it were. Here are the number of YouTube views by hour since Wednesday.

April 2, 4 p.m. — 68
April 2, 10 p.m. — 3,552
April 3, 2 p.m. — 8,970
April 3, 6:30 p.m. — 19,509

Not bad for a four-minute clip in this age of Internet-view fatigue. It’s a tribute to the filmmaking that involved such landmarks as Bankers Life Fieldhouse, Indianapolis Motor Speedway, Victory Field, the Soldiers and Sailors Monument, and Broad Ripple spots such as Chumley’s, Brothers, Indy CD & Vinyl, and more. Brand ambassadors like Blue, the Indianapolis Colts mascot, and Butler Blue III, the Bulldogs’ wrinkly little fellow, make cameo appearances, as does Ann Dancing, Mass Ave’s digital-art lady, forever performing her own jazzy sway. (By the by, if you haven’t yet, follow “her” on Twitter.)

IndyCar driver Josef Newgarden definitely dances best, top to bottom, in the footage. He impresses with or without his helmet, as he bounces on the IMS track’s pavement and then in front of the Pagoda.

Reps from the likes of Sun King Brewing Company, Just Pop In!, Silver in the City, James Dant, DeVeau’s School of Gymnastics, and … oh, just see the complete list here.

One thing: We at IM noticed no media representatives from print or broadcast among those who dance terribly hilariously in the clip. If another such video looms on the horizon, we humbly offer our swerving services.*

*Just don’t ask us to twerk.