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The New Hoosier Farmer: Keeps His Animals Happy

Baggott took an early retirement and, in 2010—just a year after ExactTarget surpassed $100 million in annual sales—purchased a 98-acre farm near Greenfield to raise livestock. Never mind that he had no agricultural experience whatsoever.
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The New Hoosier Farmer: Needs a Lawyer

In simpler times, Bowman’s plan might have passed for good old Hoosier ingenuity. Unfortunately, Monsanto, the world’s largest seed company—and a notorious ball-buster—doesn’t see it that way. And neither did the highest court in the land.
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The New Hoosier Farmer: Makes Corn in a Laboratory

This encounter with Bing grew from—ahem—the kernel of an idea: Challenge the traditional definition of “farmer” by highlighting the more contemporary elements in Indiana agriculture.

The Rite Stuff: A New Trend in Party Planning

“People plan their wedding and their kids’ parties. Why wouldn’t you want some planning behind [your memorial service]?” says Circle Unbroken founder Anne-Marie Dezelan.

The Hoosierist: Scare Tactics

Haunted leftovers, cupcake allergens, and the very rich. Ask The Hoosierist.
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Q&A: Mark Cuban Talks Indy Startup ZergNet

"I went to IU, so I try to keep an eye on what’s happening in Indiana. Any state with a great school like that is going to have a solid startup culture. I know it worked for me!"
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Teen Model: Grace Hartzel's Rise to the Runway

The hottest new face in fashion hails from Zionsville—but what does it mean to give up the last bit of childhood for a dream?
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Perfect Chemistry: Ambre Blends Fragrance’s Formula for Success

How Ambre Blends fragrances won a cult-like hold on our noses—and boomed into a big-money business
Say It Isn’t Sew: Vera Bradley will not disclose what portion of its products are made overseas.

Vera Bradley’s True Colors

On August 2, Vera Bradley Designs, Inc., announced plans to significantly expand its presence in the Fort Wayne area.
From left: Brigadier General J. Stewart Goodwin, Wilt, Ozdemir, Mayor Ballard, and Murray Clark of Indiana Soccer (Photo courtesy Indy Eleven/Krugervisuals.com)

Kickstarter Q&A: Peter Wilt, Indy Eleven President

The inside story on forming the team and how the city landed the chance to host a marquee international event on August 1—plus, why pro soccer may actually succeed here this time.