Ambre Blends Launches First New Scent In Six Years
Long before Ambre Blends was sold in boutiques across the country and name-checked by Vogue, making organic fragrance oils was merely a hobby for owner and creator Ambre Crockett. That changed in 2003, when Haus Love became the first store to start selling the line.
So it made perfect sense that the launch party of Ambre Blends’s newest scent, Ahnu Essence, which the company says represents a return to its “earthly” roots, was held at the chic SoBro design boutique. Guests were treated to the first sniff of Ahnu, dabbing on the unisex scent between sips of wine and bites of gourmet hors d’oeuvres from Capital City Kitchen.
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We want to give a BIG thanks to @hauslove for hosting the Ahnu launch party last night! Back in 2003, Heidi took a chance on Ambre Blends by being the first to carry our line in her store. For those of you in Indy that don't want to wait until Monday, we're paying homage to the OGs of Ambre Blends and selling the entire Ahnu product line at Haus Love Thursday until 5 pm, Friday from 10 am until 5 pm and Saturday 11 am until 5 pm! #wheresyourambre #ahnu #cleanbeautyrevolution #essentialoilfragrance #naturalfragrance #indylove
A cocktail of tuberose, violet leaf, tobacco, lotus flower, and champaca—plus a few other elements that the company keeps under wraps—goes into Ahnu, which Crockett wanted to smell like a spring day just after a rain shower. You know the scent: sweet, fresh, and earthy.
“People will like it for how it smells but also for what it represents,” Crockett says, referring to the healing and reinvigorating properties of Ahnu’s ingredients.
Intrigued? Find Ahnu, available in the full line of products, online starting May 22 and in local retailers shortly thereafter.