Ann Taylor Taps Hoosier Blogger for Fall Picks

Fort Wayne superstar blogger Erin Loechner takes the spotlight.

It’s Erin Loechner’s birthday, and the nationally recognized style/art/home blogger behind Design for Mankind wrote a lovely essay about turning 30—yet she’s the one giving gifts in the form of fall-fashion tips. Ann Taylor asked the radiant Fort Wayne power pixie to create a Pinterest page today with favorite looks from the retailer’s upcoming season. The $79 Kissing Fox sweater captures Loechner’s quirk and whimsy that made us fall in love with her blog years ago, when she worked with HGTV. Let the hunt begin!