Pattern Magazine's Perfect Formula
Polina Osherov, 41, photographer (at far left)
Nikki Sutton, 34, interior designer and stylist
In 2007, Osherov and Sutton began producing elaborate fashion spreads for fun and posting them on Facebook. This year, they rebranded the Indianapolis Fashion Collective, a networking group, as Pattern. Working with design director Kathy Davis (formerly of Indianapolis Dine), they premiered a local fashion glossy called Pattern Paper as a digital magazine in February.
The first issue featured 16-year-old Indy-based model Grace Hartzel, who walked in Vera Wang’s Fall 2012 bridal show in New York.
697 Facebook “Likes”
Monthly Pattern meet-ups add to the number; 100 people paid $30 for a hard copy of the premier issue.
Time to Shop
Osherov: I’m not really a shopper. I don’t have time. Sutton: I hate to shop.
Osherov: Whatever, you shop all the time. Well, now that Nordstrom is gone from downtown, you don’t. If I shop anywhere, it’s probably Circle Centre. Sutton: I run my own business, so I shop at 3 a.m. online. But I’m proud to say that I just bought a pair of sunglasses at Indy Swank, jeans from 8Fifteen, and 20 belts at Value World. I love Value World.
44 Backers on Kickstarter
This summer, supporters quickly put Pattern over its $3,000 goal toward printing the second issue.