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ShopTalk: Pattern on Mass Ave

There’s a good reason the dressing rooms at the Pattern Store are on wheels: Rolling them aside clears the floor for events and runway shows, an important feature that makes the space fit Pattern’s triple role as a networking group for Indy’s fledging fashion scene, a magazine publisher, and now a retail shop.
It’s the first boutique to concentrate on the local design industry, which includes both established labels (such as No Bad Ideas, a hat brand sold in Lids stores nationwide) and promising up-and-comers (we love Leather/Feather/Stone’s luxe envelope clutches with torn-edge flaps). In addition to boosting sales for area designers, the store builds Pattern’s credibility as the group campaigns for a manufacturing center to help Indy talent get started.
“People have sent money and patterns overseas, and stuff just vanishes,” says executive director Polina Osherov. “We’re having a lot of conversations with the city about a cut-and-sew facility. People are starting to buy into the idea that fashion could exist here.”
877 Massachusetts Ave., 317-833-7462,

Fernandez began writing for Indianapolis Monthly in 1995 while studying journalism at Indiana University. One of her freelance assignments required her to join a women's full-tackle football team for a season. She joined the staff in 2005 to edit IM's ancillary publications, including Indianapolis Monthly Home. In 2011, she became a senior editor responsible for the Circle City section as well as coverage of shopping, homes, and design-related topics. Now the director of editorial operations, she lives in Garfield Park.