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Have You Noticed This Smart Detail At Ikea?

Nope, it’s not the shortcuts. Or the carts for cafeteria trays in the restaurant. Or the directional arrows on the floor cast from a light above. We bet hardly anyone has noticed the wall placards in the Ikea kitchen setups. The signs identify the room’s paint, flooring, and tile, even though Ikea doesn’t sell those materials. That’s how committed the Swedish retailer is to your happiness. That au courant Arabesque porcelain backslash by Daltile? That sublime shade of gray from Benjamin Moore? Ikea doesn’t play coy—it tells you the style name or number. It even identifies the grout shade. Tack you very much, Ikea. Now please tell us this: How can we leave via 116th Street so we can go to Portillo’s?

 

 

Fernandez began writing for Indianapolis Monthly in 1995 while studying journalism at Indiana University. One of her freelance assignments required her to join a women's full-tackle football team for a season. She joined the staff in 2005 to edit IM's ancillary publications, including Indianapolis Monthly Home. In 2011, she became a senior editor responsible for the Circle City section as well as coverage of shopping, homes, and design-related topics. Now an executive editor, she lives downtown.
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