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New Store Corporate Is Exactly Not What It Sounds Like

It's all play and no work at downtown's coolest new shop.

 

Corporate streetwear boutique

Corporate sneaker and streetwear boutique downtownPhoto by Megan Fernandez

You’ll be tempted to describe the new store Corporate (245 McCrea St., 317-426-3813, corporategotem.com) as “fire,” but that’s too outdated for this sneaker palace. Even “snatched” and “drippy” might be on the way out here, a place where such lingo is born. Corporate’s customers know the exact hour new Air Maxs will be released and don’t need an explainer for the relationship between Pharrell’s Billionaire Boys Club and Icecream labels. Imagine the opposite of the corporate look, and it’s on the racks at this shop tucked away on a side street by Union Station downtown.

But Corporate is no stranger to traditional success. Thirteen years ago, Cincinnatian Matt Tomamichel opened a specialty sneaker shop in Hyde Park. By the time he expanded to a second location in Over-the-Rhine, he had told Cincinnati magazine, “I’ve sat in the offices of Jay-Z and Michael Jordan, them being filled in on Corporate and how it’s from Cincinnati. Oh, [and] we came across an artist who was starting out and looking to build his fan base…seven years later he’s known to the world as Big Sean.” It has high-level accounts with Nike and other top streetwear brands, meaning Corporate gets hyped and in-demand designs that most stores don’t.

Corporate streetwear boutique

Nike “City Market” kids’ shoe at CorporatePhoto by Megan Fernandez

That’s important in today’s e-commerce world when bots snap up products the second they drop online. Corporate has many of these products on the shelves, like Pharrell’s Adidas “NMD Human Race Triple Black” sneaker, a sleek Primeknit shoe with the word “Breathe” stitched onto the right upper and “Thoughts” on the left. Two long racks of clothing include Just Don, a collection of NBA jersey separates embellished with zippered pockets, patches, and the team name embroidered boldly across the front. A pair of shorts will run $400, compared to $125 for the unaltered originals. Other eye-catchers include BBC’s thickly buckled “Space Walker II” sandal ($80) and Nike’s new kids’ version of its “City Market” sneaker ($60), splashed with colorful wording pulled from rice and coffee bags.

If it’s at Corporate, it’s boss.

Corporate streetwear boutique

Billionaire Boys Club “Space Walker II” sandalsPhoto by Megan Fernandez

Corporate streetwear boutique

Pharrell x Adidas “NMD Human Race Triple Black” at CorporatePhoto by Megan Fernandez

Fernandez began writing for Indianapolis Monthly in 1995 while studying journalism at Indiana University. One of her freelance assignments required her to join a women's full-tackle football team for a season. She joined the staff in 2005 to edit IM's ancillary publications, including Indianapolis Monthly Home. In 2011, she became a senior editor responsible for the Circle City section as well as coverage of shopping, homes, and design-related topics. Now the director of editorial operations, she lives in Garfield Park.
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