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Vera Bradley

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Barbara Baekgaard Isn’t Even Close To Finished Yet

As she opens a new boutique hotel in her home of Fort Wayne, the 82-year-old spiritual leader and retired cofounder of Vera Bradley is proving that ambition never goes out of style.

Indiana Design
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The Hottest Hoosier Design

For those who insist on great design, behold 17 impeccable objects—from gallery-quality furniture to a revolutionary bike pump—that come from the minds and hands of Hoosiers.

A large, blue lake house with a wraparound porch.
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Home Of The Month: The Vera Bradley Lake House

Barbara Baekgaard never expected to like living in Indiana. Then she discovered the shores of Lake Gage.

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Lake House Style

Make a splash during your lake-house getaway with these stylish essentials.

Tropical Sonar Capri tight
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Hot List: The Fashion Mall Edition

Jump into spring with seasonal essentials, made easy with one-stop shopping at The Fashion Mall.

Spring Break
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Trending: Spring Break Landing Gear

All your Spring Break gear in one post.

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Our Top 10 Shopping & Home Stories of 2014

These are the most viewed dispatches online in the realms noted above. Proceed to checkout.

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That's a Wrap: 48 Holiday Gift Ideas

What to gift the CrossFitter, beauty blogger, frequent flier, and other 2014 types.

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Violet Hues Usher in Spring Style

Purple shades are coming up rosy this season.

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Totes Popular: Vera Bradley's Outlet Sale

Vera Bradley announces the 2014 dates of its annual Outlet Sale.

Say It Isn’t Sew: Vera Bradley will not disclose what portion of its products are made overseas.
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Vera Bradley's True Colors

On August 2, Vera Bradley Designs, Inc., announced plans to significantly expand its presence in the Fort Wayne area.

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50 Things Every Hoosier Must Do!

What makes this Columbus institution really sweet is the counter-side charm of Wilma Hare and her fellow soda jerks, who will pull you an ice cream soda the way it was in 1900 and serve it with a side of sass: “When that ice cream hits the carbonation, it will explode like a volcano. And I will laugh at the look of panic on your face.”