So what’s in store for those interested in participating? 30 days of prime real estate storefronts, window displays, and even a vacant parking lot in Fountain Square in which to showcase merchandise, artwork, and goods.
According to Catherine Esselman, real estate director for Downtown Indy, Inc., “the pop-up model is a proven one from what we’ve seen in other markets. It allows a company to experience the market, understand the demographics, drive brand awareness and grow business. The goal of this program is to eventually eliminate empty storefronts, increase local and visitor consumer spending and ensure that the downtown neighborhoods continue to thrive.”
The pop-up program is open to all kinds of potential tenants, from established mainstays in the community to startups, online retailers to independent, locally-sourced craftspeople. Interested participants are encouraged to attend an informational meetup hosted by PATTERN at The Artistry from 6 – 8 p.m. on Wednesday, March 21. Applications for the initiative are accepted online until April 1.