IM’s transformation—the new logo, fonts, sections, and pages—are rooted in a series of questions I asked the staff at a retreat in 2013: What should we keep? (The Hoosierist! Gulley! Deborah Paul!) Add? (A history page! Health and beauty coverage! A richer dining section!) Get rid of? (We hardly knew you, Circle of Truth.)
Then I asked two more questions: Which words describe Indy right now? And does IM currently reflect those words? “Emerging,” “striving,” and “optimistic” rose to the top. Yet we realized the magazine didn’t evoke that mood and momentum of Indianapolis as well as it should. Taking that direction (as well as his own keen sense of style) to heart, design director Todd Urban toiled nights and weekends these past two years to bring our vision—and in turn, the city within in our pages—to life.
Serendipitously, this month also happens to contain our ode to the state’s bicentennial, and I couldn’t think of a more appropriate issue with which to debut this redesign. In both the magazine’s new look and this celebration of Indiana, we hoped to honor the past, look to the future, and engage your senses, all in service to our ultimate objective: to connect you to the place you call home.
Amanda Heckert is the editor-in-chief of Indianapolis Monthly.
This article appeared in the January 2016 issue.