Born into poverty in Southern Indiana, Forrest Lucas knows the value of a dollar. But since he dropped $122 million of his own hard-earned cash to have his name on the Colts’ new stadium, the self-made millionaire and oil-additives titan is reaping benefits even he could not imagine.
Standup comedian, sitcom star, ubiquitous TV pitchman—he has clean jokes, a nice-guy demeanor, and a self-deprecating persona. He left Indiana decades ago, but he still looks and acts like a Midwesterner. Just ask New York and Hollywood.