Let’s face it, the search for high-quality natural hair products can be quite the challenge. Every drugstore, department store, and hair salon is full of products, but most are full of chemicals and ingredients you can’t pronounce, much less comprehend.
If this matters to you, you’re like Felicia Jones-Prowell, the owner of Mine, Naturally (4875 W. 56th St., 317-295-8905, minenaturally.net). Her niche westside shop caters to organic-loving customers with a fresh variety of local and big-brand names.
Inside the green-apple space, 23 brands of unrefined products are at your fingertips. There’s pure-leaf aloe vera juice to soothe an itchy scalp, and the liquid gold of honey to add a streak of luster to locks. Shampoo bars, deep treatments, ayurvedic clays, essential oils—you name it, you’ll find it here.
Tease your sense of exploration with the Bentonite Me Baby pure bentonite clay mix by Alikay Naturals or the sulfate-free kids’ shampoo by Mixed Chicks. Local brands include Nycole Naturals (try their African black soap) and Afiya (great for its creamy body butters). Prices range from $8 to $24.
Don’t panic if you don’t know where to begin. Jones-Prowell says she can talk to a customer for hours about their hair. “There has never been a time a customer has come in, grabbed a product, and walked right out,” she says.