ShopTalk: Siro’s Chic Boutique

Former personal shopper Siro Derrer-Brooks fashions her own boutique.
Helsinki native Siro Derrer-Brooks has always had an eye for fashion. During her 20-year career as a personal shopper at Jacobson’s and Nordstrom, customers came to rely on her innate style sensibilities. So it’s no wonder many of her former “personals” are becoming regulars at her Zionsville clothing shop. Siro’s Chic Boutique evokes a streamlined Scandinavian vibe, and the range of inventory (sizes 0–22) spans $15 casual tank tops to $700 Lafayette 148 New York jackets. Several exclusive brands are in residence, including Scapa by Lauren Perre, Frank Lyman, Liverpool Jean Company, and Lisette. Armani and Donna Karan make occasional appearances in the designer-resale section toward the back. “We have several new lines coming in—Joan Vass, Jana, City Girl—and are looking forward to some trunk shows and private fashion shows,” Derrer-Brooks says. For women missing the sophistication of 14 Districts in Carmel, Siro’s should provide plenty of retail therapy.

285 S. Main St., Zionsville, 317-344-0316,