Photo: Children's Museum of Indianapolis Featured on Jeopardy!

Alex Trebek’s clue to a trio of contestants during “Kids Week” made for some free publicity for the museum—and an amusing comment from an Instagram user.

Alex Trebek’s venerable turn at the Jeopardy! lectern reintroduced the nation and the world to The Children’s Museum of Indianapolis earlier this month. The indefatigable host read an answer/clue to his smart young contestants on the TV show’s “Kids Week” program that led them to think about the beloved Indy institution.

Said Trebek, “In 2012 the Children’s Museum of Indianapolis had an exhibit honoring this toy spud.” The kids then weighed in on the answer, and the museum’s social-media keeper chimed in about the mention: “Guess who was featured on Jeopardy! Kids Week tonight?!” read a caption on the @childrensmuseum Instagram account. That dispatch catalyzed an amusing rejoinder from one Instagram user, @imnotinfectious: “Blast, I missed it! That’s what I get for bathing my kid.

Yea, the kids are all right. Maybe their parents are, too.

You can follow The Children’s Museum on Instagram here.