Super Bowl Bar-nomics

Rock Bottom downtown upped its beer stock this week from its usual 18 barrels to 180 barrels, and is expecting $200,000 in profit (compared to the $900,000 it usually makes…in a year).

“We’re stocking up on everything from toilet paper to Tanqueray,” says the general manager of Ike & Jonesy’s, a few yards from Super Bowl Village.

Most bars have been offering extended hours, opening before lunch and closing at 3 a.m. all week.

This weekend, you’ll be able to buy a beer even before walking into many bars. The Wild Beaver Saloon, located a block from Lucas Oil Stadium, plans to stock beer tubs outside the front door for eager Super boozers.

Most bars will feature beer in aluminum beer bottles this weekend, per the request of the Super Bowl Host Committee. Although a beer will run you from $7 to $10, keep in mind that the aluminum bottles bars will be selling this weekend hold 16 ounces, a 25-percent increase over the traditional 12-ounce bottle.

In order to accommodate massive crowds, many bars have also constructed tents to expand their spaces. Kilroy’s Bar & Grill general manager Jade Abel says the bar has constructed a tent to allow use of the bar’s patio, which features two flat-screen TVs. It’s one of the hangouts that isn’t closing for any private parties this weekend, and it’ll open at 7 a.m. on Super Bowl Sunday—but expect to pay Super Bowl-specific cover charges as high as $50 wherever you go.


Photo courtesy Very Cool Crafts on Etsy