Photograph by Tony Valainis
IT’S A NEW day at one of our most beloved homegrown brands, Vera Bradley. What’s new? Almost everything, from the logo, website, and store design to the materials and silhouettes of an expanded product line. They’ve enlisted Zooey Deschanel—apparently as much a fan as the rest of us—as the face of their fall campaign. Happily, what makes Vera, Vera isn’t changing, as Deschanel put well: “I love what the Vera Bradley brand stands for, uplifting women and helping them express themselves. Plus, all of the patterns and colors make the brand fun to wear.” Or pull. We fell for the Adair Subtle Bouquet Spinner. More than just a pretty case, it has an elegant floral lining, smartly designed inside pockets, multidirectional wheels, and a lock. $245 for carry-on, shown. Larger sizes available. verabradley.com
